With over 9 years of SEO experience, I help businesses increase their online visibility and achieve long-term digital success.
Explore my experience, certifications, and professional journey.
Wessal Adel
SEO Manager with a Bachelor’s degree in Civil Engineering from Ain Shams University. I have over 9 years of experience in Search Engine Optimization (SEO), working with diverse companies and projects across Egypt and Saudi Arabia. Throughout my career, I have helped numerous businesses improve their search visibility and achieve sustainable digital growth.
A trusted success partner for many businesses and projects.
Until Now – Jan 2023
SEO Consultant – Freelance
I currently work as a Freelance SEO Manager, developing and managing SEO strategies for a wide range of projects across different industries, with a strong focus on e-commerce in the Saudi market and the healthcare sector.
Conducting comprehensive SEO Audits to identify technical issues, growth opportunities, and performance gaps.
Developing tailored SEO Strategies aligned with business objectives to support sustainable organic growth.
Performing in-depth Keyword Research and Competitor Analysis to uncover opportunities and strengthen market positioning.
Providing advanced Technical SEO recommendations, including improvements in Indexing, Crawling, site architecture, and Core Web Vitals.
Creating Content Strategies and optimization plans to improve search visibility and rankings.
Enhancing On-Page SEO elements such as metadata, internal linking, and content structure.
Developing structured SEO Roadmaps with clear priorities based on impact and business value.
Analyzing performance data and tracking KPIs using Google Analytics, Google Search Console, and other SEO tools.
Collaborating with Content, Development, and Marketing teams to ensure SEO best practices are effectively implemented.
Providing ongoing consulting to improve Organic Traffic, Keyword Rankings, and Conversions, while supporting overall business growth.1
Conducting comprehensive SEO Audits to identify technical issues, growth opportunities, and performance gaps.
Developing tailored SEO Strategies aligned with business objectives to support sustainable organic growth.
Performing in-depth Keyword Research and Competitor Analysis to uncover opportunities and strengthen market positioning.
Providing advanced Technical SEO recommendations, including improvements in Indexing, Crawling, site architecture, and Core Web Vitals.
Creating Content Strategies and optimization plans to improve search visibility and rankings.
Enhancing On-Page SEO elements such as metadata, internal linking, and content structure.
Developing structured SEO Roadmaps with clear priorities based on impact and business value.
Analyzing performance data and tracking KPIs using Google Analytics, Google Search Console, and other SEO tools.
Collaborating with Content, Development, and Marketing teams to ensure SEO best practices are effectively implemented.
Providing ongoing consulting to improve Organic Traffic, Keyword Rankings, and Conversions, while supporting overall business growth.1
Dec 2021 – Dec 2023
SEO Team Lead – BE Group for Digital Marketing
Managed a team of 5 SEO Specialists, overseeing performance, task distribution, and professional development.
Supervised more than 25 SEO projects, 90% of which were in the healthcare sector in Egypt.
Led end-to-end SEO execution, from project analysis and strategy development to implementation, performance tracking, and client reporting.
Coordinated with cross-functional teams to ensure alignment, achieve project goals, and continuously improve organic performance.
Supervised more than 25 SEO projects, 90% of which were in the healthcare sector in Egypt.
Led end-to-end SEO execution, from project analysis and strategy development to implementation, performance tracking, and client reporting.
Coordinated with cross-functional teams to ensure alignment, achieve project goals, and continuously improve organic performance.
2019- 2020
Senior SEO Specialist – Blue Brand for Digital Marketing
Developed and implemented SEO strategies to improve organic visibility and achieve business objectives.
Conducted Keyword Research and analyzed growth opportunities and competitors to identify high-impact SEO opportunities.
Executed and optimized On-Page SEO, including content optimization, meta tags, and internal site structure.
Managed and improved Technical SEO, including site speed, indexing, and crawling efficiency.
Planned and executed Link Building strategies to enhance domain authority and strengthen website performance.
Monitored and analyzed website performance using Google Analytics, Google Search Console, and various SEO tools.
Prepared regular performance reports and translated data into actionable insights and recommendations.
Conducted Keyword Research and analyzed growth opportunities and competitors to identify high-impact SEO opportunities.
Executed and optimized On-Page SEO, including content optimization, meta tags, and internal site structure.
Managed and improved Technical SEO, including site speed, indexing, and crawling efficiency.
Planned and executed Link Building strategies to enhance domain authority and strengthen website performance.
Monitored and analyzed website performance using Google Analytics, Google Search Console, and various SEO tools.
Prepared regular performance reports and translated data into actionable insights and recommendations.
2018- 2019
Junior SEO Specialist – Vadecom
Conducted Keyword Research and analyzed growth opportunities and competitors.
Executed and optimized On-Page SEO, including content, meta tags, and internal site structure.
Managed and improved Technical SEO, including site speed, indexing, and crawling.
Developed and implemented Link Building strategies to improve website authority.
Monitored and analyzed website performance using Google Analytics, Google Search Console, and other SEO tools.
Prepared regular performance reports and translated data into actionable insights and recommendations.
Executed and optimized On-Page SEO, including content, meta tags, and internal site structure.
Managed and improved Technical SEO, including site speed, indexing, and crawling.
Developed and implemented Link Building strategies to improve website authority.
Monitored and analyzed website performance using Google Analytics, Google Search Console, and other SEO tools.
Prepared regular performance reports and translated data into actionable insights and recommendations.
2017- 2018
Junior SEO Specialist – Mixseogy
Conducted Keyword Research and analyzed growth opportunities and competitors.
Executed Link Building strategies to improve website authority and strengthen domain performance.
Monitored and analyzed website performance using Google Analytics, Google Search Console, and various SEO tools.
Executed Link Building strategies to improve website authority and strengthen domain performance.
Monitored and analyzed website performance using Google Analytics, Google Search Console, and various SEO tools.
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Use this short paragraph to write a supporting description of your list item. Remember to let your readers know why this list item is essential.
